Example 1: Jim the Plumber

Information and Information Products
Sets up a website to sell an ebook of short term plumbing fixes.

Sells Hardgoods
Sells sinks, fixtures and old, hard to find items, as well as newer upscale items.

Services
Jim advertises his own services online, with endorsements from happy leak free customers.

Ebay
Gets rid of excess inventory, slow moving inventory or returned inventory.

Example 2: Gracie the new Mom

Information and Information Products
1. Sets up an information only website on what to expect during your pregnancy.
2. Use articles to produce an ebook.

Sells Hardgoods
Sells hand crocheted baby blankets.
As an affiliate, sells vitamins for pregnant women.

Services
Sets up an ezine site. Sells ads for local baby-sitting services, day care services, baby friendly restaurants and Pediatricians.

Ebay
Sells ebook.

Example 3: Paul the Student

Information and Information Products
Decides to get a tattoo and sets up website detailing his experiences.

Sells Hardgoods
Sells tattoo decals.

Services
Advertises local tattoo artists and tattoo removal services

Ebay
Sells book on tattoo photos. Sells slow moving tattoo decals.